Madigan Johnson is a digital expert specializing in user behaviour, design, and storytelling. Following her Master's in International Humanitarian Action through the NOHA network, Madigan pivoted to the private tech sector where she honed her UX capabilities at a digital agency working with major e-commerce players and social impact startups. Her talent for understanding user behavior and creating engaging digital experiences led her to the Spirits industry, where she successfully led one of the largest online Spirits communities in the United States. Throughout her journey in tech, Madigan has maintained her commitment to creating meaningful impact, expertly leveraging user-led methodologies and data analytics to shape exceptional digital experiences. She has now pivoted to storytelling and communications as the Head of Communications at Data Friendly Space (DFS), where she brings her comprehensive expertise in digital technology, content strategy, and community engagement to drive innovation with purpose. When she is not on a computer, you can find her out in nature with her dog, reading as many books as possible, and swimming in lakes.
